THE ESSAY ARTIST
Write Your Way In:
How to Craft a Personal Statement That Actually Stands Out
A live workshop for parents of high-achieving students who want their child’s college essay to stand out
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Best for families with students in grades 10–12 preparing for college applications
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Secure checkout → then choose your session date
​​​​​​​Spots are limited to keep this interactive
Live every other Sunday
4:00 PM PT / 7:00 PM ET
Live on Zoom​
​​90 minutes. Live Q&A included.
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Erin Bailey, MA, Teachers College Columbia University
College admissions coach and educator helping students craft application essays that are thoughtful, clear, and compelling.
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If you're here, you're probably feeling this:
Your child is doing everything “right.”
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Strong grades.
Challenging classes.
Meaningful activities.
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But when it comes to the essay?
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It’s unclear.
You’re wondering:
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What are colleges actually looking for?
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How do we choose the right topic?
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What makes an essay stand out… vs sound like everyone else?
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How much should I help? And how much is too much?
And underneath all of that is a bigger concern:
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What if this is the piece that holds them back?
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Here's what most families don't realize:
The strongest students don’t stand out because they’ve done more.
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They stand out because their application actually makes sense.
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And the personal statement is where that becomes clear.
This isn’t just a writing exercise.
It’s a clarity exercise.
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When students don’t have that clarity, their essays feel:
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generic
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surface-level
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disconnected from who they actually are​
Even when they look impressive on paper.
Here's what you'll walk away with:
In this 90-minute workshop, you'll learn:​
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✔ What actually makes a personal statement stand out (and why most don’t)
✔ The difference between a “good” essay and one that’s genuinely compelling
✔ How to help your student choose a topic that works (without forcing it)
✔ Why high-achieving students often write essays that blend in
✔ What admissions officers are really paying attention to when they read
✔ How to guide your child without overstepping or taking over the process
By the end, you’ll understand exactly what to look for, what to avoid, and how to help your student approach this with clarity and confidence.
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Ready to get clarity on your student’s essay?
What families I’ve worked with have to say:
Real results from students who were strong on paper but needed clarity in their essays.
“Erin helped me transform my ideas into a focused, compelling story. I was accepted to Carnegie Mellon, UT Austin, Boston University, and Northeastern — and I know my essays were a major reason why.”
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— Allison X. Information Systems Admit,
Carnegie Mellon University
"Before working with Erin, everything felt scattered. Now we had a clear strategy — and the results followed. Four acceptances and no declines so far, including Texas A&M with National Merit scholarship consideration. The clarity she brought to Aadit’s essays made all the difference."
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— Nirav S. Parent of Engineering Admit
“As someone who struggles to feel proud of my work, I can honestly say I felt incredibly proud of my personal statement. Erin helped me find my real voice and tell my story clearly. I submitted my applications with confidence — and that changed everything.”
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— Ahana S. STEM Admit
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If you want your child’s essay to stand out, this is the place to start.
You don’t need to have everything figured out.
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But understanding what actually makes a personal statement work?
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That changes everything.
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In this workshop, I’ll show you exactly how to think about your student’s essay so they’re not just writing something “good”…
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They’re writing something that actually stands out.
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Spots are limited to keep this interactive
Live every other Sunday · 4:00 PM PT / 7:00 PM ET
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If you attend and decide to move forward with mentorship, your $97 will be applied toward your program.
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